Does Gen Z like YouTube?

So what do they like to do when they're staying home? 95% of Gen Z'ers say that they use YouTube and 50% say they can't live without it. Their main reasons for scrolling through YouTube is to look at 'how-to' info (66%) and to have a good laugh (51%). Keeping it light and breezy will do the trick.
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Do Gen Z use YouTube?

The Social Effect, from video tech business Channel Factory, shows YouTube is the most-used platform across all age groups, with 88% of respondents using it since 2020 – that figure rises to 93% in Gen Z adults (aged 18-29) – followed by Meta (73%), TikTok (54%) and Snapchat (51%).
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What percent of Gen Z watches YouTube?

Over 80% of US Gen Zers aged 15 to 26 use YouTube monthly, with nearly the same percentage using Instagram or TikTok.
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Which generation uses YouTube the most?

YouTube Age Demographics

More than half (50.6%) of YouTube users are Gen Z and Millennials (born between 1981 and 2012). Only 15% of US YouTube are Baby boomers (1946-1964).
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Does Gen Z prefer video content?

Enter videos

Video content is the perfect format for Gen Zers because: It is highly engaging and can be consumed quickly on the go. Platforms like Instagram and TikTok are extremely popular with this demographic, and video content suits these platforms well.
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Nearly 1 in 4 Millennial and Gen Z adults say they don't want kids due to finances, survey finds

Why does Gen Z love YouTube?

So what do they like to do when they're staying home? 95% of Gen Z'ers say that they use YouTube and 50% say they can't live without it. Their main reasons for scrolling through YouTube is to look at 'how-to' info (66%) and to have a good laugh (51%). Keeping it light and breezy will do the trick.
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What is Gen Z favorite content?

Gen Z is all about gaming, showing higher engagement rates compared with previous generations. This generation's media habits reflect a clear shift toward digital experiences and interactive content.
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What gender uses YouTube the most?

As of July 2024, approximately 54.3 percent of YouTube users were male. By comparison, female users on the popular social video platform were approximately 45.7 percent of the total. In the last examined period, the United Arab Emirates and Israel were among the country with the highest YouTube penetration worldwide.
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What media does Gen Z consume the most?

Gen Z's Social Media Usage: Where Do They Spend Their Time Online? According to Morning Consult's report, YouTube is the most-used platform for Gen Z — with over 80% spending their time on the app: Coming in at the number two spot is Instagram at 75% — hinting that the platform isn't “over.”
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What are Gen Z watching habits?

They are more inclined to fast-forward through and only watch their favorite scenes or the most well-liked episodes. They prefer short-form videos and they are more prone to multitask while watching, often switching between different devices and screens at the same time.
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What is popular with Gen Z right now?

Below, The Post has rounded up some of the most popular Gen Z fashion trends of the year.
  • Quiet Luxury Aesthetic. Abercrombie & Fitch. ...
  • Kitten Heels. Revolve. ...
  • Oversized Blazers. Aritzia. ...
  • Athleisure Aesthetic. Alo. ...
  • Chunky Loafers. Franco Sarto. ...
  • Brat Girl Aesthetic. AFRM. ...
  • Baggy, Low-waisted Jeans. Pacsun. ...
  • Y2K Aesthetic. Amazon.
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Does Gen Z watch Netflix?

This year, 67.9% of US Gen Zers will use Netflix, and 71.2% will use TikTok, according to our forecast. The streaming service is expected to bypass the video-centric social media giant by 2026.
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What does Gen Z not know?

“Hanging Up” the Phone and “Rolling Up” the Window. Clicking a button has replaced simple actions and left Gen Z asking, why do we say “hang up the phone” and “roll up the window”? Some Gen Zs have no idea you actually had to hang up the phone and roll up the window.
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Who does Gen Z listen to?

Think Billie Eiligh, Olivia Rodrigo, Lil Nas X, The Kid Laroi, Taylor Swift. These preferences have shaped the sound and aesthetics of contemporary music. Remember the study by Edison Research I mentioned earlier? They also found that the top genres of this generation are Hip Hop/R&B, Top 40, and Alternative Rock.
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What is Gen Z favorite social platform?

Although Gen Z visits TikTok the most, they rank Instagram among their favorite social media apps — as do Millennials. Instagram is also holding steady with older audiences.
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Why don't 98% of YouTube videos get views?

Do some research and figure out who your target audience is, and then create content that appeals to them. Video quality: Poor audio or video quality can turn viewers away. Make sure your videos are well-lit, have clear audio, and are edited in a way that is easy to watch.
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What do Gen Z watch on YouTube?

Many in Generation Z also love watching videos of wildlife or the undersea world, sometimes for hours daily, with 90% of them using YouTube to explore this world without travelling. Some in Generation Z also prefer watching cutscenes of dramas, films and other entertainment content before searching for full content.
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Which generation is most likely to use YouTube?

Key stat: YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).
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Is YouTube losing popularity?

YouTube has 4.95 billion monthly active users based all around the world. That number shows no signs of slowing down, with the projected amount of users increasing each year. In terms of daily active users, YouTube sees approximately 122 million users per day. Those are some impressive YouTube statistics!
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Who mostly watches YouTube?

Users aged between 25 and 34 account for 21.3% of YouTube's user base, making them the largest age group to use the platform. The second largest age group is between ages 35 and 44. Additionally, YouTube is popular among young adults aged between 18 and 24, with this group making up 15.5% of the platform's user base.
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What grabs Gen Z attention?

They prefer video material over all other types, favouring Reels, Instagram Stories, and TikTok videos. They are, nevertheless, intolerant of content that doesn't immediately attract their attention. Gen Z's attention span is roughly 8 seconds, compared to Millennials' 12-second attention span for online information.
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What makes Gen Z happy?

Two factors were heavily correlated with Gen Z happiness: how much time they got for weekend sleep and relaxation, and even more important was their sense of purpose, he said. Happiness was most predicted by a feeling of waking up each day and feeling like work or school is interesting and important, Hrynowski said.
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Why are Gen Z so cool?

They are also true digital natives, which is why they are also called the iGeneration. While Millennials grew up with computers and social media, Generation Z individuals can't remember a time before smart-phones and tend to rely on them to collaborate, research, edit and post content in real time.
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