What generation loves TikTok?

The study shows that 40% of consumers use TikTok for information, with the app being especially popular among younger generations, as 64% of Gen Z and 49% of millennials do so. This highlights TikTok's importance for businesses targeting these demographics.
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What generation uses TikTok the most?

Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
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Why is Gen Z so obsessed with TikTok?

Drenten said with other social media platforms it takes time for something to go viral, but with TikTok it can happen quickly, which gives the user easy satisfaction that they can replicate with little effort. This aligns with research that claims Gen Z yearns for their accomplishments to be rewarded quickly.
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Which generation did TikTok resonate with?

Platforms like TikTok, with its short-form, user-generated content, have surged in popularity among Gen Z, offering a platform for creativity, self-expression, and community building.
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Is TikTok just for Gen Z?

TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group. Beyond the chart: Teens' top online platform is YouTube, followed by TikTok and Snapchat, according to Pew Research.
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gen z doesn’t believe in love (situationships, orange peel theory, sprinkle sprinkle)

What age group likes TikTok?

TikTok attracts a diverse range of people in terms of age who consume content. As of April 2024, the age groups of TikTok users over 18 were: 18–24: 36.2% of users, 25–34: 33.9% of users, 35–44: 15.8% of users, 45–54: 7.9% of users, 55 and older: 6.2% of users.
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Do millennials watch TikTok?

The study shows that 40% of consumers use TikTok for information, with the app being especially popular among younger generations, as 64% of Gen Z and 49% of millennials do so. This highlights TikTok's importance for businesses targeting these demographics.
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Who is most likely to use TikTok?

TikTok Users by Gender

As of the latest data (April 2023), the majority of TikTok users are female (53.4%). And 46.6% are male. Split by age, the single largest group of TikTok users is female 18-24 year-olds (23.8%).
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Do millennial moms use TikTok?

As well as being eager brand creators, stats from FanBytes show that 60% of millennials on TikTok are parents. As parents, they not only consume content for themselves but also make purchasing decisions for their households.
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What age group is TikTok targeting?

TikTok Ads Manager supports age and gender targeting. Gender includes Male, Female targeting. Age includes 13-17, 18-24, 25-34, 35-44, 45-54, 55+.
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What does Gen Z love the most?

Gen Zers are more likely to cite streaming video, streaming music, and playing video games as daily activities compared with the general adult population, per a May 2023 Morning Consult survey. They're also less interested in traditional TV and listening to the radio.
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What is TikTok's main audience?

The largest demographic among monthly active TikTok users is users between 18 and 24.
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Do older generations use TikTok?

While many seniors might feel as though they're too old to use TikTok, there are many creators over the age of 65 who have become TikTok stars in their own right, with their videos receiving thousands of views!
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Do baby boomers use TikTok?

Gen Z represents 49.2% of total TikTok users in the US, with millennials accounting for 35.9%, Gen X for 14.1%, and baby boomers for 8.7%.
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Which country uses TikTok the most?

Indonesia is home to the biggest number of TikTok users. There are 157.6 million people using TikTok there. Indonesia, the United States, and Brazil are the only countries with more than 100 million TikTok users.
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What social media does Gen Z use the most?

TikTok, Snapchat, and Instagram are the most popular social media platforms for Gen Zers, though only Snapchat draws a higher share of Gen Z teens than Gen Z adults, per our US Social Network Usage by Generation report.
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Why does Gen Z say mommy?

The word is used in drag culture as a way of referring to individuals who mentor young people, figures worthy of imitation and admiration. More recently, it's been tapped to signal the presence of an empowered feminine figure.
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Is TikTok female dominated?

Recent figures show that 45.7% of TikTok's global users are female, with males making up a slightly larger share at 54.3%. This marks a slight difference from Instagram's gender demographics, which reveal a more balanced gender ratio, where 47.6% of users are female and 52.4% are male.
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What is the most popular social media for millennials?

Social platform preference

According to data published by Digital Media Ninja, Facebook remains the social platform used at least once per week by the highest percentage of millennials (87%), followed by Instagram (71%), Snapchat (52%) and Twitter (42%). If playback doesn't begin shortly, try restarting your device.
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Who is TikTok best suited for?

It's not just for teenagers

In addition to being a great way to engage with teens and young adults, TikTok can also be used to reach out to parents, grandparents, and other family members who use social media.
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What state uses TikTok the most?

California most TikTok-obsessed US state, data shows.
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Who is the target of TikTok?

572 million, or 36.2%, of TikTok users worldwide are between the ages of 18 and 24. TikTok's distribution of gender identification among users is 54.3% male and 45.7% female (without substantial data on non-binary gender usage on the platform).
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Does Gen Z still use TikTok?

Nearly 1 in 10 Gen Zers said they were more likely to rely on TikTok than Google as a Search Engine. 41% of consumers have used TikTok as a Search Engine. 64% of Gen Z respondents have used TikTok as a Search Engine.
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What type of content do millennials like?

Millennials tend to prefer visual content compared to text-heavy content. They like content that is personalized and resonates with their liking and interest. They also tend to share content with their immediate circle if they relate to a piece of content.
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What kind of people watch TikTok?

TikTok is Most Popular With Younger Generations

According to TikTok themselves, ages 25 to 34 are responsible for 34% of the platform usage and the biggest TikTok users.
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