What has replaced E3?

There isn't one single "replacement" for the defunct E3, but rather a new landscape of events; Summer Game Fest (Geoff Keighley's multi-month showcase) and publisher-specific streams (like Nintendo Directs, State of Plays) filled the immediate void, while the ESA launched iicon (Interactive Innovation Conference) in 2026 as an industry-focused, invite-only event to bring leaders together, aiming for high-level networking rather than big public demos.
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Is there a replacement for E3?

Yes, the organizers of E3 (the ESA) are launching a new, industry-focused event called iicon (Interactive Innovation Conference) in April 2026 as a successor, though it's more of a business-to-business networking event than a public spectacle, with other events like Summer Game Fest filling the void for fans and media. 
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What is replacing E3 in 2025?

The event will kick off in April of 2026.

Set to take place from April 27 to April 30, 2026, iicon is designed to bring together visionaries, industry leaders, and innovators to explore the evolving role of interactive entertainment.
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What's the replacement for E3?

The ESA (hosts of the defunct E3) is hosting the Interactive Innovation Conference or iicon on April 27-30, 2026.
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What is the new E3 called?

E3 died in 2023 but the Entertainment Software Association is still around, and it's just unveiled its new idea: "a first-of-its-kind event designed to connect visionaries, thought leaders and innovators from across industries to harness the power of interactive entertainment" called iicon.
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What Went Wrong With E3?

Does E3 exist anymore?

No, E3 (Electronic Entertainment Expo) is officially dead; its organizers, the ESA, permanently canceled the historic video game convention in December 2023 due to changing industry trends, high costs, and publishers shifting to direct-to-consumer digital showcases like Summer Game Fest, though new industry networking events are emerging to fill the void.
 
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Is SGF the new E3?

Summer Game Fest (a.k.a. SGF) is a celebration of video games and their creators, big and small. What began as an adjunct to E3 has become the unofficial successor to the dearly departed industry event. It's the place where everyone gathers to see what's coming out now, soon, and even much further in the future.
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Is E3 coming back in 2025?

However, on December 12, 2023, the ESA announced that the E3 would no longer be held.
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What will replace E3 with buzzwords?

The new project is called iicon, or the "interactive innovation conference." It's not as catchy a name as E3, and sadly for the average gaming fan, it's probably not an event they'll care about as much as E3.
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Will something replace E3?

Yes, the organizers of E3 (the ESA) are launching a new, industry-focused event called iicon (Interactive Innovation Conference) in April 2026 as a successor, though it's more of a business-to-business networking event than a public spectacle, with other events like Summer Game Fest filling the void for fans and media. 
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Is E3 gone for good?

Yes, the Electronic Entertainment Expo (E3) has been permanently canceled by its organizers, the Entertainment Software Association (ESA), in December 2023, marking the end of an era for the iconic video game trade show after decades. Its decline was due to big companies holding their own digital events, increased costs, and changing industry trends, with major players like Sony, Microsoft, and Nintendo pulling out, leading to the final decision to shut it down for good.
 
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What is the biggest gaming expo?

Save the date: gamescom 2026 will take place in Cologne from August 26 to 30, kicked off by gamescom Opening Night Live on August 25. We can't wait to see you again next August at the world's biggest gaming event!
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Why did E3 fail?

“As consumers began to adopt digital formats, the need for a retail show for distributors declined. Coupled with already popular fan shows like PAX, E3 became this sort of cost-prohibitive show that tried to transition itself into an inclusive fan event too late,” they explain.
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What happens instead of E3?

There isn't one single "replacement" for the defunct E3, but rather a new landscape of events; Summer Game Fest (Geoff Keighley's multi-month showcase) and publisher-specific streams (like Nintendo Directs, State of Plays) filled the immediate void, while the ESA launched iicon (Interactive Innovation Conference) in 2026 as an industry-focused, invite-only event to bring leaders together, aiming for high-level networking rather than big public demos. 
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Will E3 be back?

No, E3 is officially dead and will not be coming back, as the Entertainment Software Association (ESA) confirmed its permanent cancellation in late 2023 due to high costs, shifting developer strategies towards digital showcases, and the rise of alternatives like Summer Game Fest. While some hope for a revival existed, the ESA's new venture, ICON, aims for a different, more industry-focused approach, making a return to the classic E3 format unlikely. 
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Who took over E3?

The lack of interest from publishers came from E3 just progressively charging more and more for main stage events each year and it became so much of a hassle to organize those main stages that big names like Xbox, Playstation, Devolver Digital, and Ubisoft started copying EA. E3 got replaced by directs.
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What is the buzzword for 2025?

Buzzwords for 2025 reflect shifts in work, technology, and society, focusing heavily on AI's impact ("Workslop," "AI Workforce"), employee well-being ("Anti-Perks," "Burnout Blocking"), and new work models ("Career Cushioning," "Coffee Badging"), alongside broader themes like "Climate Displacement," "Techquity," and "Belonging," indicating a push for genuine solutions amidst technological and environmental challenges. 
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Why don't people like the word synergy?

The word became verbal fluff. Filler. The thing you said when you couldn't explain what you actually meant. A 2023 Preply survey found synergy ranked fifth on the list of most annoying business buzzwords.
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Does an E3 license have PowerBI?

Microsoft 365 E3 includes limited access to Power BI with the Power BI Free license, but advanced features require Power BI Pro.
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Why is there no E3 anymore?

E3 ended because major publishers like Sony and Nintendo stopped attending, finding it too expensive and preferring to host their own direct-to-consumer digital events (like Nintendo Directs) via streaming platforms (Twitch, YouTube) that offered more control and reach, a trend accelerated by the COVID-19 pandemic which forced a shift to digital, making in-person expos redundant and costly. The Entertainment Software Association (ESA) permanently canceled it in late 2023, citing a changing industry landscape and new ways to connect with fans.
 
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Will GTA 6 be $100?

It's highly unlikely the base version of GTA 6 will cost $100; most industry insiders and analysts predict the standard edition will launch at the current industry-standard $70, with potential premium editions (like Deluxe or Collector's) reaching higher, but not the base game itself, as research suggests a $70 price maximizes revenue and avoids alienating fans for a game expected to sell massively anyway. 
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Is Gamescom the new E3?

Opening Night Live has served as a platform for many trailer launches and game announcements. Since the COVID-19 pandemic, which caused the discontinuation of E3, Gamescom has been the largest event of its kind. Gamescom Latam, first held in Brazil in 2024, is also the largest event in the Americas.
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Is E3 done for good?

Yes, the Electronic Entertainment Expo (E3) has been permanently canceled by its organizers, the Entertainment Software Association (ESA), in December 2023, marking the end of an era for the iconic video game trade show after decades. Its decline was due to big companies holding their own digital events, increased costs, and changing industry trends, with major players like Sony, Microsoft, and Nintendo pulling out, leading to the final decision to shut it down for good.
 
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What is SGF?

SGF is an acronym with many meanings, most commonly Smart Game Format for board game records (like Go), a file type for saving moves. It can also refer to Stanford Graduate Fellowship, a Settlement Guarantee Fund in finance, a State General Fund for public health (like in California), or even the Springfield-Branson Airport (SGF). The specific meaning depends heavily on the context, from tech and gaming to finance and locations. 
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What is the biggest gaming convention?

The biggest gaming convention in the world is Gamescom, held annually in Cologne, Germany, consistently drawing hundreds of thousands of attendees and massive exhibitor numbers, solidifying its position as the premier global gaming event since E3's discontinuation. It features major announcements, huge exhibition halls with AAA to indie games, esports, cosplay, and serves as a central hub for the entire gaming industry, often seeing attendance over 300,000 people. 
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