Why did Activision sell Blizzard?

Microsoft is said to have wanted to acquire Activision Blizzard to further improve its presence in the gaming industry, and the metaverse, and to consolidate itself as the de facto king of cloud gaming.
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Why did Activision Blizzard sell to Microsoft?

The EC approved the acquisition on May 15, 2023. Among concessions that Microsoft had made were the numerous deals to allow Activision Blizzard games to be played on cloud gaming services, believing this would help grow that sector.
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What happened with Blizzard and Activision?

Microsoft closes $69 billion acquisition of Activision Blizzard after lengthy regulatory review. More than 20 months after agreeing to the company's largest purchase ever, Microsoft has closed its acquisition of Activision Blizzard.
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Why did Activision merge with Blizzard?

2008: Activision and Blizzard merge to bring together the biggest games and best development talent across both console and PC, with franchises including Call of Duty, Guitar Hero, Tony Hawk, Spyro, Crash Bandicoot, Overwatch, World of Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm, and more.
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What is the Activision controversy?

Activision and Kotick have been embroiled in controversy since the state of California sued Activision in July 2021, alleging a culture of “constant sexual harassment” that included unwanted comments and physical touching of female employees by male employees, and the suit claimed top executives were aware of or ...
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Here's Why Activision Was Sold So Quickly To Microsoft

Why are people boycotting Activision?

'Call of Duty' Boycott Calls as Activision Wades into LGBTQ+ Culture War. Calls for a boycott of videogame Call of Duty are growing on social media after its owner Activision withdrew in-game items relating to a notable player after he made a tweet critical of LGBTQ+ policies in schools.
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What is the blizzard scandal?

The DFEH alleges that female employees were subjected to constant sexual harassment, unequal pay, retaliation, as well as discrimination based on pregnancy. The suit also described a "pervasive frat boy workplace culture" at Blizzard that included objectification of women's bodies and jokes about rape.
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Why can t Microsoft buy Activision?

The reason the purchase was bogged down by legal action is competition. By acquiring Activision Blizzard, critics argued, Microsoft's gaming division would simply own too much of the industry, unfairly limiting its competitors and ultimately harming consumers.
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What happens if Microsoft buys Activision?

Acquiring Activision Blizzard gives Microsoft access to multi-million dollar IPs such as Call of Duty, Overwatch, Diablo, and WarCraft franchises, as well as studios such as Treyarch and Infinity Ward, at a time when video game IP is proving highly valuable — just see the success of HBO's The Last of Us adaptation.
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Did Microsoft buy Activision or just Blizzard?

The biggest gaming news of the year came on Friday the 13th, when Microsoft's $69 billion acquisition of gaming studio Activision Blizzard finally closed, with the mammoth gaming studio joining the Xbox team along with popular franchises Call of Duty, Overwatch and World of Warcraft.
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Why is Activision CEO leaving?

Kotick's time at Activision Blizzard saw the company grow vastly as it eventually went on to produce some of gaming's most popular franchises, such as “Call of Duty,” “Diablo” and “Warcraft.” The chief executive's time at Activision Blizzard was also marred by conflict within the company over allegations of systemic ...
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Did the CEO of Blizzard quit?

Bobby Kotick, the longtime CEO of Activision Blizzard, is stepping down Dec. 29 following the company's drawn-out $69 billion sale to Microsoft that closed in October.
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How many people left Activision Blizzard?

This is a cut of 83%, and sees some of the most talented members of the esports community without work. On January 25, 2024, Microsoft revealed that 1,900 Activision Blizzard and Xbox employees had been laid off. However, the staff working at the Call of Duty League Major in Boston were not informed until today.
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Why did Xbox buy Activision?

As Singh put it, in one shot, the Activision purchase enables Microsoft to shorten time-to-market with new gaming products, expand its reach, and deepen its penetration in those markets.
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Why does Xbox want Activision?

On the line is not just the $70 billion that Microsoft wants to pay, but perhaps the future of gaming in general. Why does Microsoft want to do this deal? Buying Activision will give Microsoft ownership of many of the world's biggest games: not just Call of Duty, but others, including mobile behemoths like Candy Crush.
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Why did Microsoft buy Call of Duty?

Spencer has touted the purchase as a way for Microsoft to break into the more than $90bn market for mobile games. Activision makes popular mobile titles including Candy Crush Saga and Call of Duty: Mobile – games that were excluded from the cloud streaming Ubisoft deal.
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Who blocked Microsoft from buying Activision?

The UK — which blocked the Microsoft-Activison deal — is ready to negotiate. Here's what happens next. Britain's competition regulator, the staunchest opponent of Microsoft's $69 billion acquisition of gaming giant Activision Blizzard, flat out blocked the deal in April.
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Did Xbox buy Call of Duty?

NEW YORK — Microsoft has completed its acquisition of video game-maker Activision Blizzard for $69 billion, closing one of the most expensive tech acquisitions in history that could have repercussions across the video game industry.
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What happens if Microsoft buys Call of Duty?

Xbox exclusivity

Microsoft promises that new Call of Duty games will launch across PC, PlayStation 4, PS5, Xbox One, and Xbox Series X/S. Microsoft previously voiced its intention to keep Call of Duty on PlayStation and finally signed a deal with Sony over the weekend.
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Can Microsoft close the Activision deal?

Microsoft closed its $69 billion deal for Activision Blizzard after CMA cleared the acquisition, saying the restructured deal substantially addressed its earlier concerns.
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Why did CMA block Microsoft from buying Activision?

Earlier this year, the CMA blocked Microsoft from acquiring the whole of Activision due to concerns that the deal would harm competition in cloud gaming in the UK. After that deal was blocked, Microsoft submitted a restructured transaction in August for the CMA to review.
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Will cod still be on PlayStation?

Call of Duty to remain on PlayStation following Activision Blizzard Microsoft merger. Microsoft (MSFT) has signed an agreement with Sony (SNE) to ensure “Call of Duty” remains available on PlayStation after Microsoft (MSFT) closes its $69 billion Activision Blizzard (ATVI) merger, the tech giant said Sunday.
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Who owns most of Blizzard?

Largest shareholders include VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, Farallon Capital Management Llc, VFINX - Vanguard 500 Index Fund Investor Shares, Davidson Kempner Capital Management Lp, Norges Bank, FXAIX - Fidelity 500 Index Fund, Spdr S&p 500 Etf Trust, Hudson Bay Capital Management LP, ...
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How much does Blizzard CEO make?

Kotick owns 4.3 million shares and has the right to acquire another 2.2 million—potentially worth just over $500 million combined at the $95-a-share deal price. Mr. Kotick received $826,549 in compensation in 2021, according to the filing.
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Is Blizzard a Chinese company?

Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes five business units: Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios.
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