Why does Gen Z love YouTube?

So what do they like to do when they're staying home? 95% of Gen Z'ers say that they use YouTube and 50% say they can't live without it. Their main reasons for scrolling through YouTube is to look at 'how-to' info (66%) and to have a good laugh (51%). Keeping it light and breezy will do the trick.
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Why is YouTube popular with Gen Z?

A whopping 82% of Gen Z has used YouTube to watch content that elicits nostalgic feelings. Brands can tap into this sentiment by incorporating nostalgic elements in their YouTube videos, such as references to popular culture, trends, or experiences from the past.
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Which generation uses YouTube the most?

YouTube Audience Demographics
  • 94% of US internet users 13-14 years old say they've watched YouTube (this is a Pew Research stat)
  • 77% of US internet users 15 to 35 years old watch YouTube.
  • 73% of 36 to 45-year-olds watch YouTube.
  • 70% of 46 to 55-year-olds watch YouTube.
  • 67% of those 56 and older watch YouTube, and.
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Why does Gen Z love social media?

Feeling like they are constantly connected and able to continually communicate is a core driver for why Gen Zs are on social media. The ease by which they can stay in touch with their broad network means they can maintain a breadth of connection with their peers, regardless of geographic proximity.
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Why is Gen Z so addicted to social media?

Why is Gen Z so obsessed with social media? Gen Z is so obsessed with social media because it allows them to connect and build friendships with people all over the world. It's a powerful tool for building community and sharing information.
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Why does Gen Z love Eco-Brutalism so much? | Video Essay

What percentage of Gen Z is depressed?

Calling the findings about the emotional struggles of Generation Z young adults "alarming," the researchers said 29% of them reported experiencing depression, versus 15% of teens; 36% of young adults reported anxiety, compared to 18% of teens.
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Why do Gen Z like influencers?

This is particularly effective as Gen Z is known for being highly influenced by online content, including influencer marketing. Gen Z consumers are warier of trusting businesses compared to older generations and tend to place more trust in influencers that they deem to be authentic and relatable.
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Why is Gen Z so obsessed with aesthetic?

Gen Z is romanticizing traditional, feminine aesthetics to escape from a fast-paced modern life tinged with hustle culture. Think cottagecore with its rustic and cozy vintage furniture, coquette and balletcore fashion with its bows and frills, and the back-to-nature Euro summer and tomato girl trends.
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Why is Gen Z not dating?

In Hinge's 2024 D.A.T.E. (Data, Advice, Trends and Expertise) report, many Gen-Z daters cite fear of rejection and being cringe amongst their top concerns. Older generations of daters may have more experience with the discomfort of dating rejection.
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Why are Gen Z obsessed with aesthetic?

We've referenced Gen Z's reputation as digital natives, but thanks to their love affair with plastic surgery, some media outlets also refer to them as aesthetics natives. Heavily influenced by their constant screen time, Gen Z craves the same procedures as their favorite content creators.
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What generation uses sus?

Although the word "sus" came to fame in 2018 after the release of the "Among Us" game, it is still widely used by Zoomers. The word is a shortened form of the word suspicious and holds the same meaning. Sus behavior is in the eye of the beholder. Example: “That guy over there is sus.
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Does Gen Z still use YouTube?

According to Morning Consult's report, YouTube is the most-used platform for Gen Z — with over 80% spending their time on the app: Coming in at the number two spot is Instagram at 75% — hinting that the platform isn't “over.” And TikTok (69%) and Snapchat (63%) aren't too far behind either.
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What age watches YouTube the most?

According to the latest data on YouTube age demographics, as many as 21.3% of all YouTube users are adults aged from 25 to 34. This can be broken down into 9.1% females and 12.2% males. This is also the age group with the highest number of YouTube users.
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Is Gen Z extremely online?

Generation Z (also known as “Gen Z” or “Zoomers”) are extremely online. In fact, most of these digital natives have had some kind of social media presence for more than half their lives. Findings from a Sprout Social Q4 Pulse Survey indicate that Gen Z social media usage won't be slowing any time soon.
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Why does Gen Z like TikTok so much?

For Gen Z more so than Millennials, TikTok enhances socializing by creating opportunities for group activities like dance challenges and trends. It is almost like an extension of themselves, a virtual personality, a platform for self-expression, and a creative outlet.
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Why are Gen Z so special?

Gen Z (or Generation Z) grew up with rapid digital changes. As teens, Gen Zers experienced the boom of smartphones, wearables, and virtual assistants, among other disruptive tech. This immersion makes them open to integrating new technology into their lives. Gen Z is already using AI in their daily lives.
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How do Gen Z flirt?

The top ways Gen-Z flirt with their crush on Instagram include liking someone's story, putting someone on their story or photo dump, or adding someone to their Close Friends list.
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Is Gen Z less likely to marry?

Based on forecasting and trends, the majority of Gen Z and single millennials will eventually marry. The average age of marriage may be in flux, but it's still as a priority for most people.
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Does Gen Z not want kids?

Many Gen Zers may not want to follow the paths of previous generations — they're prioritizing their careers and wellness above settling down and starting a family. In a focus group held in September, Gen Zers between 18 and 26 spoke about what their future families might look like — if they choose to have them at all.
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What does Gen Z find attractive?

75% find a potential mate more attractive if that person is open to working on their mental well-being. Values-based qualities like loyalty, respect, and open-mindedness are more important than looks, in the minds of Gen Z daters. Gen Z daters would rather leave a relationship than betray their personal values.
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What is preppy Gen Z?

But here's the kicker: Gen Z has its own take on 'preppy style. ' For them, brands like Lululemon and Nike, along with athletic wear, define the trend. Athleisure has become a daily essential for Gen Z, with tennis skirts, workout crop tops, colorful shorts, yoga pants, and more taking center stage.
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Why does Gen Z dress like the 90s?

Considering Gen Z were born sometime between 1997 to 2006, 37% say they feel nostalgic for the 1990s – a decade when some were very young, and others weren't even born yet. Why the 90s? Well, for Gen Z it's about the whole vibe. Many feel that the era represents a carefree time that was about having fun.
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Does 94% of Gen Z use social media?

The youngest and most tech-savvy generation of the four, Gen Z or 'Zoomers' have never known a world without digital access to anything and everything, 24/7. True digital natives, they're the most reliant on social media (94% of Gen Z-ers use SM) but are less likely to follow brands than Millennials.
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Why does Gen Z care so much about looks?

More so than other generations, Gen Z closely associates beauty with intrinsic values — including inner confidence, being comfortable in your own skin and embracing yourself. A top 2023 trend on TikTok is “ugly beauty.” This style promotes messy makeup and unconventional beauty looks.
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Does Gen Z prefer in person?

Gen Zers see the office as a place to grow

Among Gen Z, 57% want in-person jobs, according an online survey of about 3,100 US job seekers conducted by Jobslist in the final months of 2022. The same survey found only one in three millennial and Gen X workers prefer IRL. For boomers, it was 37%.
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