Why is Candy Crush so profitable?

This decade-old game, popular on mobile, earns millions each year. It is one of the most recognizable mobile games on the planet. In fact, it is one of the most recognizable video games ever. Because Candy Crush is played by people from all demographics and walks of life.
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Is Candy Crush the most profitable game?

Candy Crush is currently ranked in the top 20 casual games in both the Apple App Store and the Google Play Store. The Entertainment Software Association reported that it's the second-top-grossing mobile game after MONOPOLY GO! in 2024.
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Why is Candy Crush so successful?

It's a free mobile game where 70% of the users on the last level haven't even paid anything, but it still earns a daily revenue of $405,708. The success of Candy Crush can be credited to the usage of exceptionally well-defined marketing and psychological strategies by the developers to make the game addictive.
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How does Candy Crush Saga make money?

The game uses a freemium model; while it can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues—at its peak, the company was reportedly earning almost $1 million per day.
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How rich is the maker of Candy Crush?

Riccardo Zacconi, chief executive, $698m.
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Why Candy Crush Is So Addictive

Why does Candy Crush make so much money?

Candy Crush generates revenue through a freemium model, offering the game for free while encouraging in-game purchases (IAPs) for gameplay enhancements or cosmetic items. Players can buy gold bars, the in-game currency, to purchase extra lives, boosters, and power-ups.
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How many people have completed level 5000 in Candy Crush?

1557 people have earned this badge.
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Who finished Candy Crush?

Simon Leung emerged as the individual who successfully completed all levels of the mobile game Candy Crush Saga.
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Is Candy Crush possible without paying?

Candy Crush Saga is completely free to play but some optional in-game items will require payment.
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How many people have reached level 2000 on Candy Crush?

3015 people have earned this badge.
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Is Candy Crush strategy or luck?

One analysis of Candy Crush's design on Gamasutra, by a professional game economist, claims that early on, when you cross your first river in the saga map, the game changes from a skill game to a "money game", in which the dominant factor is luck, and you need to buy more and more chances in order to progress.
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Is Candy Crush losing popularity?

While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players.
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Has anyone ever won Candy Crush?

Green says that the 2023 “Candy Crush All Stars” tournament, won by player Jay from New York, boasted a total of participants that “could fill over 300 football stadiums” and collected more than 535 billion candies combined.
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Which country owns Candy Crush?

King, also known as King Digital Entertainment, is a Swedish video game developer and publisher that specialises in social games. Headquartered in Stockholm and London, and incorporated as King.com Limited in St. Julian's, Malta, King rose to prominence after releasing the cross-platform title Candy Crush Saga in 2012.
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What is the richest mobile game in the world?

Leading the pack is Honor of Kings, a popular multiplayer online battle arena (MOBA) game from China. This game has been a global sensation, grossing an impressive 939.7 million USD! It's not just about the numbers, though; the game offers an immersive experience with stunning graphics and thrilling gameplay.
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Does anyone still play Candy Crush?

Its Swedish maker, King, was sold to Activision Blizzard in 2016 for $5.9bn; last year Microsoft bought that entire group of companies for $70bn. In 2024, a staggering 200 million people still play Candy Crush every month – twice as many as in 2014.
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Do people really spend money on Candy Crush?

King's flagship Candy Crush series saw its player spending grow by approximately 6.5 percent year-over-year in 2018, surpassing a worldwide total of $1.5 billion for the year—averaging nearly $4.2 million per day—across the App Store and Google Play, Sensor Tower Store Intelligence estimates show.
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Is there a level 10,000 on Candy Crush?

Congratulations on completing level 10 000! 🎖🎖🎖🎖🎖 🎖 This is an incredible milestone, so here is a badge to show the world how good you are at Candy Crush Saga! 779 people have earned this badge.
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Is there any strategy to Candy Crush?

Matching three candies together only clears those candies, but matching four or five creates a special candy. These special candies are the key to beating harder levels. Look for combos, and use the best ones. Combos, like swiping a color bomb into a striped candy, are extremely powerful.
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Why is Candy Crush so addictive?

Candy Crush, in essence, makes play pleasurable with small rewards as players move toward moving goals. Occasionally, players are rewarded with cascading goal completions (or a payout, if we're talking slot machines), making them think they're getting somewhere and making them want to play more.
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Why do adults like Candy Crush?

I find it quite addictive. I enjoy some of the leaderboard competitions and the events, which change regularly. I generally enjoy the challenge to figure out what boosters to use and what the best strategy is to pass specific levels.
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How many people have reached level 3000 in Candy Crush?

1713 people have earned this badge.
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How much money does Candy Crush make a month?

Last month, the app averaged more than $2.5 million in daily gross revenue according to Sensor Tower's Store Intelligence estimates. This totaled up to more than $76 million for the month and ranked Candy Crush at No. 7 among all apps for worldwide revenue in the month of September.
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How many people passed level 7000 in Candy Crush?

529 people have earned this badge.
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Is Candy Crush endless?

So far the game is indeed never ending.
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