What does Mau mean in apps?

Monthly Active Users (MAU) is a top-level metric, or key performance index (KPI), that measures how many unique users use your app or game in a month or 30-day timeframe.
Takedown request View complete answer on applovin.com

What is a good Mau for an app?

Apps with a DAU/MAU ratio of over 20% are considered to be good, and a DAU/MAU ratio of 50%+ is amazing. Note that this DAU/MAU benchmark varies according to the industry. For example, a social media app should aim for a high DAU/MAU ratio since social media usage is encouraged every day (or multiple times a day!).
Takedown request View complete answer on sendbird.com

What does Mau stand for in apps?

The number of unique users that engage with your app within a 30-day window.
Takedown request View complete answer on appsflyer.com

What does Mau stand for?

Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who have visited a site within the past month. Websites generally recognize monthly active users via an identification number, email address, or username.
Takedown request View complete answer on investopedia.com

What does Mau mean in software?

MAU stands for monthly active user. It measures the number of users that have done something meaningful in your product in the last 30 days/calendar month, but it can also power advanced analysis like conversion and retention rates that show how “sticky” or valuable a product truly is.
Takedown request View complete answer on mixpanel.com

What is MAU? How to Increase Your App's Monthly Active Users

What is Mau on social media?

Monthly Active Users (MAU) is a key performance indicator (KPI) used across various industries, particularly in digital platforms like social media and SaaS (Software as a Service). It measures the number of unique users who interact with a product or service within a month.
Takedown request View complete answer on splitmetrics.com

What is an example of Mau?

For an online retail store, if in January, 5,000 unique users visited the website, made a purchase, or commented on a product, the MAU for January would be 5000.
Takedown request View complete answer on lifesight.io

What is Mau in Tiktok?

MAU is short for monthly active users and usually refers to the number of unique users (excluding users who log in repeatedly within a month) who log in or use a certain product within a month.
Takedown request View complete answer on pangleglobal.com

What is a Mau on Facebook?

Facebook describes a monthly active user as “a registered Facebook user who logged in and visited Facebook through our website or a mobile device, used our Messenger app, or took an action to share content or activity with his or her Facebook friends or connections via a third-party website or application that is ...
Takedown request View complete answer on innertrends.com

What does MUA mean in text?

On the other hand, if you are talking about “MUA” then it refers to Make-up Artist. Professionals and amateurs alike often tag the. When someone says or texts you a “MUAH” they mean that they are kissing you. “MUAH” is basically an onomatopoeia of kiss.
Takedown request View complete answer on quora.com

What does Mau stand for in SaaS?

You probably already know that MAU, or monthly active usage, isn't the only metric for SaaS success. MAU, or monthly active usage, is a measure of the number of users who have done something meaningful in your product over the last month.
Takedown request View complete answer on brainstorminc.com

What is the average Mau for a mobile app?

For games, DAU/MAU of ~20-30% is considered to be pretty good. For social apps, like a messenger app, a successful one would have a DAU/MAU closer to 50%. In general most apps struggle to get to DAU/MAU of 20% or more.
Takedown request View complete answer on startups.com

How much Mau is good?

DAU/MAU is an important metric to measure engagement, but here's where it fails. DAU/MAU is a popular metric for user engagement – it's the ratio of your daily active users over your monthly active users, expressed as a percentage. Usually apps over 20% are said to be good, and 50%+ is world class.
Takedown request View complete answer on andrewchen.com

What is the average app usage per month?

The average person uses 9 mobile apps per day and 30 apps per month. If the average smartphone user has 80 apps on their phone, this means that more than 62% of those apps don't get used every month. What does this mean? It's simple.
Takedown request View complete answer on buildfire.com

What is an example of a monthly active user?

For example, an active user on a social media platform could be someone who logs in, posts, likes, or comments within the month. On the other hand, an active user of a gaming app could be someone who plays the game or engages with its features.
Takedown request View complete answer on klipfolio.com

What does Mau mean on Spotify?

Spotify. ( 2023). Number of Spotify monthly active users (MAUs) worldwide from 1st quarter 2015 to 3rd quarter 2023 (in millions). Spotify. " Number of Spotify Monthly Active Users (Maus) Worldwide from 1st Quarter 2015 to 3rd Quarter 2023 (in Millions)."
Takedown request View complete answer on statista.com

What is Dau vs Mau Facebook?

The two main types of active users are MAU and DAU. While MAU refers to monthly active users, that is the total number of active users over 30 days, daily active users (DAU) is the total number of active users in any given day.
Takedown request View complete answer on businessquant.com

What is the Mau user metric?

Monthly active users (MAU): The number of unique users that had at least one session in the app in a 30 day period. MAU gives you a sense of your app's "stickiness" or general user retention level. It can be used as the basis for calculating other important metrics.
Takedown request View complete answer on help.adjust.com

How many Mau does Snapchat have?

Snapchat Has Over 750 Million Monthly Active Users Worldwide

In Snapchat's October 2023 Investor Presentation, they announced they now have over 750 million monthly active users on the platform.
Takedown request View complete answer on thesocialshepherd.com

Is there a TikTok for adults only?

TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.
Takedown request View complete answer on techcrunch.com

What does Mau Mau mean in slang?

mau-mau • \MOW-mow (the "ow" is as in "cow")\ • verb. 1 : to intimidate (as an official) by hostile confrontation or threats 2 : to engage in mau-mauing someone. Examples: "Going downtown to mau-mau the bureaucrats got to be the routine practice in San Francisco." (Tom Wolfe, Radical Chic & Mau-mauing the Flak Catchers ...
Takedown request View complete answer on merriam-webster.com

Why is it called Mau Mau?

Some publications, such as Fred Majdalany's State of Emergency: The Full Story of Mau Mau, claim it was an anagram of Uma Uma (which means "Get out! Get out!") and was a military codeword based on a secret language game Kikuyu boys used to play at the time of their circumcision.
Takedown request View complete answer on en.wikipedia.org

What is Mau in video games?

Monthly Active Users (MAU) is a common metric used by online game makers to measure how many players access a game at least once in a month.
Takedown request View complete answer on whatgamesare.com

What is Mau in Roblox?

Monthly active users (often abbreviated to MAU) is a number representing how many unique users have visited a Roblox experience within that calendar month. MAU is used when awarding items in the Crown of O's series.
Takedown request View complete answer on roblox.fandom.com

Previous question
What is a perma ban?
Next question
Are the catacombs sanitary?